Wonderful Pistachios launches big game campaign
Wonderful Pistachios launched a big game campaign to make game day snacking even easier, whether attending in person, or watching from home. For those traveling to the big game, or related viewing parties, a partnership with luxe rideshare service Alto will provide discounted transportation and delicious snacking around Los Angeles over the game day weekend. Football fans gearing up for game day at home can enter to win an entertainment system through a social media contest, get game day recipe inspiration on Pinterest, and stock up on healthy game day snacks at grocery retailers nationwide with larger-than-life football-themed displays.
“Football viewing has always been one of the top consumption occasions for Wonderful Pistachios, so we’re giving consumers near and far something to enjoy while watching the big game as it happens in our own backyard,” said Diana Salsa, senior marketing director of Wonderful Pistachios. “In fact, one out of three Wonderful Pistachios consumers say they eat them while watching sports, with football being the most popular of the sports. You can crack open pistachios to take out some of that game day stress!”
The week leading up to the big game is one of the biggest retail sales weeks of the year for the Wonderful Pistachios brand. Wonderful Pistachios is an ideal game day snack — they are a healthy crowd pleaser offering six grams of plant protein and three grams of fiber per each one-ounce serving. With a variety of flavors, and both classic In-Shell and No Shells options, there is something for everyone. Wonderful Pistachios No Shells are now available in four award-winning flavors, including Sea Salt & Vinegar and BBQ, along with the Roasted & Salted and Lightly Salted varieties that consumers know and love.
Wonderful Pistachios Provides Discounted Rides Around Los Angeles
In a city known for frustrating commutes, Wonderful Pistachios will alleviate transportation woes the weekend of the big game with significant discounts towards rides around Los Angeles. Starting Thursday, Feb. 10 at 9 a.m. PST through the end of day on Monday, Feb. 14, the brand has partnered with on-demand rideshare company Alto for the 56th big game to provide visitors and locals alike 56 percent off all Los Angeles rides by Alto's fleet of elevated SUVs. Users who wish to redeem this discount can enter promo code WONDERFUL within the app.
In addition, passengers will enjoy in-car snacking of Wonderful Pistachios No Shells varieties and a product coupon to continue snacking long after they reach their destination.
Wonderful Pistachios: Tag Them, Pin Them, Put Them In Your Grocery Cart
Wonderful Pistachios launched a giveaway on Instagram where one entrant will win the ultimate home entertainment prize package. Until Jan. 27 at 11:59 p.m., any Instagram user who follows @wonderfulpistachios, posts and tags @wonderfulpistachios in an in-feed photo featuring their favorite way to enjoy Wonderful Pistachios will be automatically entered to win prizes including a big screen TV, sound system, designer cooler, one year’s supply of Wonderful Pistachios and a $200 gift card for game day eats and drinks. The winner will be selected at random.
Wonderful Pistachios is also launching a campaign on Pinterest featuring mouth-watering game day recipes that add a pop of green color and a savory burst of flavor to any snack or meal spread.