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Setton Pistachio remains innovative with its pistachios

By
Keith Loria

Setton Pistachio’s mission is to innovate and exceed industry standards in all aspects of growing and processing pistachios.

“We maintain a safe and positive work environment for our employees who enable us to deliver the highest quality products to our customers,” said Joseph Setton, VP of domestic sales for Setton Pistachio of Terra Bella.

sdfFor nearly 40 years, the Setton family has taken a hands-on approach to growing and processing pistachios in Central California.

“As a vertically integrated company, we are able to focus on every step of the process, from growing and harvesting to processing, manufacturing, packaging, and ultimately, marketing our premium pistachios all over the world,” Setton said. “Our leadership and reputation in the nut industry are unparalleled. We are pistachio advocates at our core, consistently innovating in each area of our business.”

The crop that is being harvested now is estimated to be between 875 to 975 million pounds. While there are a lot of factors that could affect the final number — the California drought, new trees coming into production, weather conditions in both winter and spring — the company is hoping for a good quality harvest, though admits it will be slightly less than last year’s record breaking 1.1 billion pound crop.

“To be a success in the pistachio industry you must have great quality,” Setton said. “As more people reach for plant-based protein snacks that are ‘real’ foods, Setton Pistachio differentiates themselves with quality you can see and taste. To continue to succeed, you must innovate and bring consumers new and interesting products that will satisfy a variety of tastes.”

For example, Setton Farm’s Seasoned Pistachio Kernels offer a no shell pistachio experience with natural seasoning that would be seen on potato chips. This bit of familiarity makes pistachio snacking more accessible, without the oils, trans fats or cholesterol of other snacks.

“Our newly launched variety, Scorpion Pepper, is sure to be the new fan favorite,” Setton said. “This flavor brings the heat without sacrificing taste to create a premium snacking experience our fans have come to expect.”

As a leader in the kernel market, Setton Pistachio is able to offer customers raw, pasteurized, roasted salted, roasted unsalted, seasoned and chocolate covered kernels.

“Because pistachio kernels are an extremely versatile product that can be used in snacking, baking, cooking, or manufacturing, it’s been only recently, with the increase in supply, have they begun to get the attention they deserve,” Setton said.

Late last year Setton Farms debuted three dark chocolate varieties to its growing selection of pistachio offerings. Made in house in small batches, new varieties Dark Chocolate Nut Blend, Dark Chocolate Almonds, and Dark Chocolate Pistachios & Cranberries joined the classic Dark Chocolate Pistachios.

“Thankfully, business has been steady over the past year and by taking care of our staff we were able to keep our production running,” Setton said. “Over the past year, consumers have been snacking more but looking for healthy options. This focus on nutritional benefits — high protein, zero trans fat, etc. — in plant-based versions of traditional snacks has meant a strong demand for pistachios. Retailers have responded by including two or three pistachio brands on shelf which not only gives additional opportunities for sales, it offers greater supply stability.”

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