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Setton Farms hypes pistachios for the holidays

By
Keith Loria

Setton Farms recently debuted a Buffalo Wing Seasoned Kernel pistachio in 2.5- and 5-ounces that consumers are going wild for.

“These premium pistachios are shelled and seasoned with a mouth-watering blend of spicy cayenne pepper, bold paprika, and a dash of vinegar,” said Joseph Setton, executive vice president of Setton Pistachio of Terra Bella and Setton Farms. “This perfect blend of bold flavor and moderate heat is the ultimate, healthier choice for game-day snacking, while on the go, or any time hunger strikes.”

Company research shows that customers want healthy snacks that also taste great.

“They don’t want oils, artificial ingredients, or preservatives in their foods and that is why Setton Farms’ pistachios are the perfect choice,” Setton said. “Our family’s premium line of California grown pistachios are dry roasted (no oil) while our seasoned varieties only add natural spices and herbs.”

Plus, every bag is filled with complete plant-based protein, containing all nine essential amino acids necessary for supporting growth and health. 

“A brand-new study also found that pistachios have the highest antioxidants of any nut, rivaling the antioxidant power of blueberries, pomegranates, cherries, beets and red wine, making it a perfect ready to eat superfood,” Setton said.

With holiday season near, Setton Farms feels retailers should think of pistachios not only as a snack, but also as an ingredient and a gift item. 

“We’ve found that people love to get pistachios as a gift, so Setton’s Pistachio Burlap Bag is a great seller during the holiday season,” Setton said. “From housewarmings, corporate gifts, to stocking stuffers, these extra-large pistachios are sure to please. Retailing for under $10 and packed in a simple display shipper, it’s easy for customers to grab a few bags and for retailers to get additional rings at the register.”

Retailers, he added, should always be working on keeping pistachios top of mind with consumers. 

“This strategy can shift through the year — focusing on healthy eating and nutritional benefits at the start of the new year, grab-and-go sized items during the summer when consumers travel, and pistachios as an ingredient during the holiday season,” Setton said. 

The pistachio industry is experiencing an “off” crop year and is expected to finish around 900 million pounds. 

This is slightly lower than expected after last year’s record-breaking crop of 1.2 billion pounds. 

“With the fit and healthy customer base growing, Setton is innovating new pistachio products that are both healthy, delicious and work with the active, on-the-go lifestyle,” Setton said. “The pistachio industry is growing each and every year to satisfy global consumer demand. The Setton sales teams works with retailers at the start of the new crop to create tailored programs and ensure there are pistachios available for all of our partners.”

Setton is partnering with other healthy ingredient partners to create new innovative products to satisfy a wide range of consumer tastes. 

“The Setton family’s leadership and reputation in the nut industry is unparalleled,” Setton said. “For over 40 years, our family has taken a hands-on approach to growing and processing pistachios while adhering to our values and tradition of excellence. Our mission has always been to innovate and exceed industry standards in all aspects of growing and processing pistachios, while creating a mutually beneficial relationship with our growers, a positive work environment for our employees, and delivering the highest quality products to our customers around the world.”

The Setton Foundation is proud to support the Terra Bella community, its home in California’s central valley, by creating hundreds of jobs, aiding local charities, and developing free recreational and technological amenities for residents such as parks and internet access. 
 

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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