“Cherry is an iconic summer flavor, so it immediately came to our attention when ideating, and what encapsulates that more than the sweet and refreshing Cherry Slurpee drink,” said Maya Erwin, vice president of marketing and innovation at Blue Diamond. “Bringing this flavor to our protein packed almonds makes it the perfect snack for the flavors you crave in the warmer months, while delivering on our desire to provide consumers with new and exciting flavors.”
This collaboration comes on the heels of a successful partnership with Mike’s Hot Honey as Blue Diamond continues to set its sights on innovation by tapping into fan-favorite and trending flavors.
Blue Diamond Cherry Slurpee Almonds are now available for a limited time at participating 7-Eleven, Speedway and Stripes locations nationwide in 1.5-ounce snack tubes (MSRP: starting at $1.79 per unit). Consumers can also find the sweet treat on The Nutty Cruiser, Blue Diamond’s 20-foot almond-shaped sampling vehicle, over the next couple of months as it continues its tour around the United States.
“At 7-Eleven, we’re always looking for new ways to bring fun, unexpected flavor experiences to our customers,” said Randy Quinn, senior vice president of merchandising (Vault and Proprietary Beverage) at 7-Eleven Inc. “Cherry has long been one of our most beloved Slurpee drink flavors, and seeing it reimagined in a whole new format is a great way to extend that summertime nostalgia beyond the cup.”
