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Seeded Produce grows a name for itself in Nogales

By
Keith Loria

Seeded Produce, LLC has made a big name for itself over a relatively short period of time in the very busy and very competitive market in Nogales.

As it starts its third season, Seeded Produce enjoys a superb reputation as a packer and shipper whose core items include soft squash, cucumbers, eggplant, watermelons, mini-watermelons, green Bell peppers, and English cucumbers.

“I feel extremely blessed to be able to grow our company in the Nogales produce industry,” said Omar R Losolla, president of Seeded Produce, which is headquartered in Nogales, AZ. “There have been a lot of people who paved the way for a guy like me, who started a new company three years ago and is relatively new. And I feel truly grateful to those people who work hard to make Nogales such an invaluable shipping point throughout North America. I feel privileged to be part of this family, because that’s really what it is — it’s a family, so I’m blessed and honored to be part of the Nogales shipping family. It’s something I take a lot of pride and respect in.”

In talking about this season’s crops, Losolla said crops planted in September through November are producing well, but that less product was planted this year.

“We’ve had, on certain commodities, almost double the price compared to last season,” he said. “We’ve had a really good watermelon market, a very good honeydew market, a very good eggplant market. We’ve had an extraordinary hot pepper market. This is not an effect of the crops producing less product, it’s the fact that there was less product planted this year, because last year was just truly so challenging and difficult for so many growers, that less product was planted this season, at least on the front part of the season.”

He noted that once the calendar turns to December, January and February, he’ll have to see how it plays out, but for September, October, November, there seems to be less product planted.

“The nation entered 2021 with a sense of hope that we would put COVID-19 behind us. And while vaccines have made their impact, so did the Delta variant, so the virus is still part of life,” he said.

Still, Losolla noted he believes real progress is being made.

“I can definitely see improvements in some of the major sectors of the produce world, especially at the food service level, where there definitely have been improvements,” he said. “I’m not going to say I think we’re back to normal, because we’re not — not to 100 percent — but we started this season around the 15th of September, so we’ve been going for about two months now at Seeded Produce, and we’ve seen very positive signs that things are headed in the right direction.”

Seeded Produce’s success has been impressive, especially in a key and competitive market like Nogales, and Losolla said the company’s prosperity has come down to hard work, a lot of preparation, and also learning from its mistakes.

“The produce business is never the same, every day is different and there’s a world of opportunities out there, but only the people who are really focused and pay attention to what they’re doing are able to capitalize on that,” Losolla said. “You have to be ready to handle anything that comes your way, that’s our mindset and how we’re working every day and we hope to continue to grow our business in a way that’s good for everybody. Not only those of us at the company, but for our growers. At the end of the day, we work for our growers, because if our growers are successful, then we’re going to be successful as well.”

Photo: Omar R Losolla

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