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Prime Time foresees strong spring pepper demand

By
Tad Thompson

In February and into the spring Mexican vegetable season, “basically, we anticipate steady promotable volumes, with good quality,” said Brian Miller, director of business development for Prime Time Sales, LLC.

This ideal situation “should run all the way into April on our hothouse colored peppers, our elongated red Bells and our green Bells. We will be in this position from February, forward. We expect good promotional opportunities all the way through.”

brian miller
Brian Miller

This Mexico product is just part of Prime Time’s 12-month program.

Miller added that mini-sweet peppers “continue to be a growth item for us and there will be ongoing great promotional opportunities with retailers.”

In late January, he said “the winter deal is just now getting better.”

Through the winter, Prime Time growers were among many in Mexico that dealt with adverse weather, which brought production challenges.

“We had a tight market, but production is starting to find its place.”

Miller noted that there is a strong customer base for all the aforementioned pepper offerings. “There’s not necessarily better demand for one or the other. We see the category as a whole as being good.”

As Americans are cooking at home as never before, “the demand for peppers has been strong.”

Miller noted that there is “a perceived value for elongated Bells, which are a great product. More retailers are willing to push them. They’re good to eat, with good quality and flavor.

“As a whole, demand has been strong throughout the country for all produce items. At Prime Time, we have a good mix for a customer base. We have a very good mix of foodservice and retail. Foodservice has definitely had some struggles, but they found ways to work their way through” the pandemic.

He said the Prime Time “has faced some struggles with the pandemic, but with our good, loyal customers and growers, that’s what gotten us through to the other side.”

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