Loading…

Dole taps Hawaiian legacy with new kit

slslwawThe year was 1901 when James Drummond Dole began growing pineapples on the island of Oahu and founded the Hawaiian Pineapple Co., a precursor to Dole Food Co. and Hawaii’s long association with the beloved fruit.

More than a century later, while Dole still grows pineapples in Hawaii at the Dole Plantation and elsewhere, the company’s famous link to the islands also continues in the form of the new Dole Hawaiian Slawesome! Kit, the latest entry in Dole’s popular Slawesome!  line of seasoned coleslaw kits.

The Dole Hawaiian Slawesome! Kit features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with real Dole Tropical Gold Pineapples, and tropical seasoning for an added punch of flavor. The SKU serves three to four people for a suggested retail price of $2.99.

"Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw and Dole’s salad kits,” said Bil Goldfield, Dole’s director of corporate communications. “The line continues to show strength among the widest spectrum of shoppers — from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”

The new SKU comes complete with Dole cabbages, a seasoning pack and original dressing to allow shoppers to simply toss and enjoy. The open-design bag offers flavor-specific pairing and topping suggestions and a link to Dole’s library of recipes, some of which feature Dole Slawesome! Kits as ingredients. It joins the Dole Sweet Apple Slawesome! Kit, Dole Mango Sriracha Slawesome! Kit and Dole Fiesta Lime Slawesome! Kit.

A global packaged salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws. To see the complete Dole salad family, visit www.dole.com.

tpn daily signup

Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...
Kroger's expanded digital marketplace to include organics
The Kroger Co. announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse