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Dole taps Hawaiian legacy with new kit

slslwawThe year was 1901 when James Drummond Dole began growing pineapples on the island of Oahu and founded the Hawaiian Pineapple Co., a precursor to Dole Food Co. and Hawaii’s long association with the beloved fruit.

More than a century later, while Dole still grows pineapples in Hawaii at the Dole Plantation and elsewhere, the company’s famous link to the islands also continues in the form of the new Dole Hawaiian Slawesome! Kit, the latest entry in Dole’s popular Slawesome!  line of seasoned coleslaw kits.

The Dole Hawaiian Slawesome! Kit features a mix of shredded green and red cabbage and carrots, Dole’s Grilled Pineapple Dressing made with real Dole Tropical Gold Pineapples, and tropical seasoning for an added punch of flavor. The SKU serves three to four people for a suggested retail price of $2.99.

"Dole introduced Slawesome! in 2018 as the industry’s first line of seasoned coleslaw kits in response to simultaneous consumer demand for cabbage, coleslaw and Dole’s salad kits,” said Bil Goldfield, Dole’s director of corporate communications. “The line continues to show strength among the widest spectrum of shoppers — from vegetarians and plant-based-diet converts to flexitarians and meat-eaters wanting a topping for beef, pork, poultry and fish.”

The new SKU comes complete with Dole cabbages, a seasoning pack and original dressing to allow shoppers to simply toss and enjoy. The open-design bag offers flavor-specific pairing and topping suggestions and a link to Dole’s library of recipes, some of which feature Dole Slawesome! Kits as ingredients. It joins the Dole Sweet Apple Slawesome! Kit, Dole Mango Sriracha Slawesome! Kit and Dole Fiesta Lime Slawesome! Kit.

A global packaged salad kits leader, Dole offers 66 different packaged salad varieties including its popular Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws. To see the complete Dole salad family, visit www.dole.com.

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