Eat Smart's new product lines, retail partnerships

eatsmartEat Smart, a plant-centered, chef-inspired, 100 percent clean fresh salad kit company, and a Curation Foods brand, continues to show consumers that the foods they should eat can also be the foods they want to eat! Eat Smart's two new salad kit lines make their debut in May in celebration of National Salad Month.

Everyday Favorites will initially roll out in the U.S. in Kroger stores and Flavors of the World will appear on shelves in Canada exclusively at Sobeys IGA in Quebec with Sobeys Safeway and other Sobeys banners to roll out this summer. “The commitment of Kroger and Sobeys to innovation and velocity in the bagged salad kit category makes them ideal launch partners for the Eat Smart brand,” said Jenny Stornetta, marketing director at Curation Foods.

“Our Everyday Favorites combines the greens that consumers love with the delicious and familiar flavors that excite them such as lime, avocado, and ranch,” said Stornetta. The Everyday Favorites exclusive SKUs at Kroger includes the Avocado Crunch and Homestyle Ranch flavors. “We are excited to collaborate with the Eat Smart Innovation Team and the Kroger Culinary Team to develop these great flavor combinations that we know our customers will love,” said Erin Rykhus, fresh produce category manager for Kroger.

Flavors of the World includes exciting flavors from around the globe. Francis Bérubé, director of produce and floral for Sobeys Quebec describes the motivation for the partnership: “The key to Curation Foods’ success is its constant innovation and above all, product differentiation in a highly competitive market. The Flavors of the World salads are well aligned to this premise.” Flavors of the World spans three countries of culinary influence: Thailand, Thai style chile mango; China; Asian sesame; and Mexico, Chile lime crunch and Mexican fiesta. Plans to roll out Flavors of the World in the U.S. are in the works for 2020.

#SHAREYOURSALAD is the Eat Smart consumer sweepstakes that focusses on the fun and versatility of salads and encourages consumers to be creative at home with their healthy eating choices. “We wanted to give salad lovers a platform to share their own unique and favorite ways to create and enjoy salads,” said Stornetta. “We are asking consumers to enter as many different creations as they like. All they have to do is prepare their salad and post it to Instagram, Facebook or Twitter tagging Eat Smart @eatsmartveggies and use #ShareYourSalad in their caption. Complete instructions on how to enter the sweepstakes can be found on the Eat Smart website here. Nine participants will receive free Eat Smart salads, and one grand prize winner will be selected to win a grand prize of one free month worth of Eat Smart salads. Consumers may enter as many different creations as they like before the Sweepstakes closes on May 31 at 11:59 p.m.

Eat Smart continues to build its brand with the addition of Everyday Favorites and Flavors of the World. The company, which started with a passionate and loyal fan base built off its Sweet Kale Salad, introduced Superfood Selections earlier in 2020. Now with different salad lines to choose from, Eat Smart offers consumers a store locator at eatsmart.net, where they can find their favorite flavor at major retailers and club stores in the United States and Canada.

United Fresh LIVE! Community – Collaboration – Innovation
United Fresh LIVE! is a response to an unprecedented challenge to our industry and our world. While citizens around the globe are social distancing and avoiding physical connections, our industry must continue to find creative ways to continue doing business, and trade shows are a large part of that strategy for the fresh Read More ...
Kroger expands plans for high-tech fulfillment centers
The Kroger Family of Cos. and Ocado announced the continued expansion of their partnership with plans to construct three new customer fulfillment centers in the Great Lakes, Pacific Northwest and West regions.   "Kroger is incredibly excited to construct three additional industry-leading Customer Fulfillment Centers across Read More ...
Onions 52 welcomes Food Lion's Clay Jones to sales team
Onions 52 Inc. has welcomed Clay Jones to its sales and business development team. Jones is based in San Antonio, TX, and will be focusing on new account development and expanding business with current customers. “We could not be happier to have Clay join our team,” said Shawn Hartley, vice president of sales. “With Clay’s Read More ...
Simple labeling changes can escalate sales
Simple changes on a produce packaging label can drastically influence consumer purchases of that product. Tony Cook, chief executive officer of Great Lakes Label LLC, said his customers have seen this immediately build retail sales by as much as 30 percent. Cook, who in 1994 started the company in Comstock, MI, credits the Read More ...
Tops' new safety and risk leader
Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania and Vermont, promoted Natalie Fisher to manager of safety and risk for the company. Fisher began her career with Tops in the stores in 2001 and was promoted to various roles until her appointment as safety specialist for the Read More ...
Giltner sees silver lining amid coronavirus pandemic
The current coronavirus pandemic has presented challenges that few could have imagined. In the face of those challenges, Giltner Inc. has found a way to stay the course and continue to provide the high level of service its clients have come to expect. “We’ve had tough conversations with some of our customers, but they Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse