Loading…

Dole takes new salad bowls national

doleDole Food Co. is taking its popular line of ready-to-eat salad bowls national with the launch of Dole  FreshTakes Salad Bowls in supermarkets throughout the West following a successful debut in the Eastern U.S. in 2019.

Retail and produce managers from coast-to-coast can order six single-serve, RTE salad bowls featuring clean-label ingredients, Dole’s Signature dressings and toppings to deliver a better eating experience than current RTE offerings. To appeal to a spectrum of salad lovers, Dole is offering four flavor varieties with meat protein and two varieties without — the same classic and regional recipes that have performed well in the East.

“The ready-to-eat salad market is expanding as Americans increasingly want a fresh salad experience that is flavorful and convenient, and delivers a satisfying meal,” said Lisa Overman, Dole’s director of brand marketing for North America. “Already the country’s most recognized name in packaged salads and salad kits, Dole is also the country’s most recognized brand in RTE salads nationally.”

The six single-serve Dole FreshTakes Salad Bowls:

  • Dole Classic Chicken Caesar FreshTakes Salad Bowl: Dole Romaine lettuce topped with white-meat chicken, Parmesan cheese and Dole’s Own Caesar Dressing.
  • Dole Santa Fé Style FreshTakes Salad Bowl: Dole Romaine lettuce topped with chili lime-seasoned white-meat chicken, fire-roasted corn, four-Mexican cheese blend and Dole’s Own Taco Ranch Dressing.
  • Dole Turkey & Bacon Country Cobb FreshTakes Salad Bowl: Dole Iceberg and Romaine lettuces topped with turkey breast, hard-cooked eggs, uncured bacon pieces and Dole’s Own Blue Cheese Dressing.
  • Dole Café Style Chef FreshTakes Salad Bowl: Dole Iceberg and Romaine lettuces topped with uncured ham, seasoned turkey breast strips, cheddar cheese and Dole’s Own Buttermilk Ranch Dressing.
  • Dole Savory Spinach Dijon FreshTakes Salad Bowl: Dole Spinach topped with hard-cooked eggs, Monterey jack and Colby cheddar cheese blend, wonton strips, almonds, cranberries and Dole’s Own Sweet Onion Dijon Vinaigrette Dressing.
  • Dole Cranberry & Candied Walnut FreshTakes Salad Bowl: Dole Spring Mix blend topped with feta cheese, dried cranberries, candied walnuts, flatbread sticks and Dole’s Own Raspberry Vinaigrette Dressing.

According to Overman, the FreshTakes line was developed and timed specifically by Dole’s product innovation team to offer salad users distinct, discernable advantages over existing RTE salad bowls on the market.

“While Dole may not be the first to offer ready-to-eat salads, our intention is always to provide salad lovers with a full-flavored salad that delivers quality ingredients and differences they can see, taste and appreciate,” she said. “For FreshTakes, this means a short list of clean-label ingredients you can pronounce without artificial colors, flavors or preservatives. It also means flavorful, white-meat chicken, plus Dole’s toppings and signature dressings to create a balance of flavors and textures that deliver truly ‘craveable’ salads.”

Dole is supporting the national rollout of Dole  FreshTakes Salad Bowls with best-in-class category development, broker/retail and traditional and shopper marketing activity, including trade communications, paid digital and social advertising, local customer targeting and product sampling at food summits and events attended by media, influencers and consumers.

Beyond the six single-serve core salad bowls, Dole announced plans to extend the national FreshTakes line later this year with the introduction of new flavors that bring even more variety to the category.

Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...
John Vena launches new site
John Vena Inc. has been in the produce business for a century. As the company approached its hundredth anniversary in 2019, President John Vena, the third generation of the Vena family at the helm, decided it was time to bring his team’s expertise to life online. The colorful website offers a host of new features. The Read More ...
It’s a bird, it’s a plane, it’s Super Cherry
Superfresh Growers announced the arrival of Super Cherry, the biggest cherries on the tree — extra juicy, extra tasty and extra large. The 2020 lineup includes both dark sweet and Rainier cherries in pouch bags and clamshells. Exclusively grown and shipped by Superfresh Growers, these jumbo Northwest cherries will deliver a Read More ...
Hy-Vee, Robinson Fresh donate 50,000 mangos
Robinson Fresh, a leader in fresh produce sourcing and supply chain solutions, announced the donation of more than 50,000 mangos to families in need. Totaling roughly 6,000 pounds, the mango supply was distributed at seven different Hy-Vee locations in Iowa earlier this month. At each of the seven locations, Hy-Vee customers Read More ...
Jim Allen retiring from NYAS, Tenley Allen Fitzgerald to succeed her father
Jim Allen, vice president of marketing for New York Apple Sales, will be retiring June 26. Allen has been with NYAS since February of 2017, though he has been in the produce industry for 48 years, starting in 1972 in the fruit processing business. In 1980, Allen gained his marketing experience with Keystone Fruit Read More ...
Delaware River ports tops for fruit
Refrigerated cargo trade into the Delaware River increased by 9 percent last year according to the Philadelphia Regional Port Authority. Now operating with the PhilaPort name, the organization in May released its latest trade statistics. The Delaware River ports handled fresh fruit worth $3.6 billion in 2019. Philadelphia has its Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse