Shuman Farms gives back, looks forward
Shuman Farms is looking forward to exhibiting at this year’s Eastern Produce Council’s annual NY Produce Show, a highlight on the yearly trade show calendar for the team.
“It is a wonderful time of year to be in New York City with our friends and colleagues in the produce industry,” said John Shuman, President & CEO of Shuman Farms. “The show offers an excellent opportunity to network and showcase our marketing initiatives and programs for the upcoming year.”
The team will also be focusing their conversations on their giving back efforts over the past year, spotlighting the crisis of food insecurity for families and children.
Recent, updated numbers from Feeding America reveal that 44 million people, including 1 in 5 children, face food insecurity in the United States and 49 million people have turned to community food programs for help.
“As farmers and food producers, we believe it is our responsibility to shed light on those facing hunger in the United States and do what we can to help,” Shuman said. “Through our various charitable projects, Shuman Farms and Healthy Family Project have donated more than 21.6 million meals to Feeding America, supporting initiatives that help get food to families and children who face food insecurity.”
For the fifth year, Shuman Farms has been distributing its sweet onions in special Feeding America themed bags in November and December, a critical time of year for families.
Early this year, Shuman Farms announced its partnership with Feed the Boro, a nonprofit organization in the Statesboro, GA community. Shuman Farms is a presenting partner of the organization’s monthly food drops and the team has been on-site several times to lend a hand during the events. Each month, the entirely volunteer-driven event provides a week’s worth of meals and fresh ingredients, including sweet onions from Shuman Farms, to 1,000 families in the community.
In addition to the volunteer days at Feed the Boro, both the Shuman Farms and Healthy Family Project teams continued to volunteer with retail partners across the United States.
“We are extremely thankful to our retail partners who have embraced this initiative with us,” Shuman reflected. “In addition to raising funds through our programs and campaigns, our team has spent the year volunteering in local food banks across the country with our retail partners so that we can give back to their communities. It’s been a humbling and rewarding experience spending time together in this way.”
This year so far, the teams have volunteered at: American’s Second Harvest of Coastal Georgia in Savannah, GA; Second Harvest Food Bank of Metrolina in Charlotte, NC; Project SHARE in Carlisle, PA; Atlanta Community Food Bank in Atlanta, GA; Second Harvest Food Bank of Northwest, NC in Winston-Salem, NC; Second Harvest Food Bank of Central Florida in Orlando, FL; and Hickory Soup Kitchen in Hickory, NC.
Shuman Farms also expanded its Feeding America retail programs to include both its RealSweet and Mr. Buck’s Farm Fresh brands.
“The new packaging, along with point-of-sale materials and social media support, will aid participating retailers in shedding light on food insecurity in the U.S.,” Shuman said.
For its 21st year, the Healthy Family Project team ran in-store campaigns at more than 3,200 grocery stores across the country, including programs at AWG Springfield, Publix, Coborn’s, Military Produce Group, and Lowes Foods.
“The organization partnered with more than 60 produce and good-for-you brands in the produce department on both retail and digital programs throughout the year raising $255,000 to support families across the country,” reported Shuman.
Since its inception in 2002, Healthy Family Project has donated for than $7.5 million to those in need.
NY Produce Show attendees are invited to visit Shuman Farms’ booth No. 221 to learn more about their giving back and marketing initiatives planed for 2024.