“This setup allows us to offer support to all kinds of visitors, from growers and shippers to new and returning customers,” Armata said. “We wanted our booth to be a place where anyone can find answers and assistance, so our team includes both sales representatives and buyers, ready to address questions or explore partnerships. Our booth design reflects our brand’s open, collaborative approach — it’s welcoming and streamlined, mirroring our commitment to high-quality, efficient service in everything we do.”
At the booth, E. Armata will be introducing an exciting rebrand with a redesigned logo and updated fleet look.
“We wanted a modern look that reflects our company’s evolution and our commitment to innovation,” Armata said. “Our customers and shippers can now identify us more easily, which strengthens brand recognition and conveys our dedication to quality and professionalism. This visual refresh also emphasizes our commitment to improvement and growth — qualities that we believe add value for both consumers and retailers.”
In addition to meeting customers at the booth and on the show floor, Armata is excited about attending sessions that focus on innovation and sustainability within the industry.
“These sessions provide insights into new technologies, practices and sustainability measures that are increasingly important to our customers and partners,” he said. “By attending, I hope to learn how we can integrate these advancements into our own processes, making our operations more efficient and environmentally friendly, ultimately adding value for our clients.”
One of the hot topics he anticipates is the increasing difficulty of managing distressed or unsold products.
“Since COVID, the number of buyers able to handle distressed inventory has declined, which puts additional pressure on distributors and growers,” Armata said. “At the show, I think many conversations will focus on how we can adapt to this change, support our shippers, and explore alternative approaches to product management. It’s a real challenge for the industry, and we’re committed to helping wherever we can, without compromising the quality of our premium items.”
For Armata, a successful show means walking away with renewed connections and a clear sense of progress.
“Spending quality time with partners and clients, learning something new, and gaining insight into our customers’ needs — those are all measures of success,” he said. “If we can accomplish this while building our brand and fostering meaningful interactions, then I’d consider the day a win. Ultimately, it’s about solidifying relationships, gathering knowledge, and finding ways to continue moving forward together.”
