“This season, the blueberry harvest has been promising, with New Jersey’s crops developing well despite some challenges,” she said. “Labor shortages in Georgia prompted the use of machinery for harvesting, which concludes earlier than traditional handpicking, but plans are underway to strengthen harvests in North Carolina and New Jersey.”
The company also participates in regional programs like Jersey Fresh, emphasizing its regional roots and commitment to local markets.
Since forming, NuBerry Farms has quickly risen as a key player in the blueberry market, launching its brand with confidence.
Jason Rudd, vice president of sales and marketing, expressed enthusiasm about the company’s premium offerings, including jumbo blueberries and the Sweetest Pick variety-specific packs, which have garnered positive feedback from consumers.
“Combined with our import program, we’re able to offer our customers a consistent, 52-week supply of fresh blueberries,” he said.
The company is navigating industry challenges such as weather-related crop setbacks in the Southeast, which it plans to manage through diversified sourcing and transparent communication with clients.
“Industry trends remain favorable, with ongoing innovations in blueberry varieties and a focus on geographic diversification to meet rising consumer demand,” Rudd said.
NuBerry Farms’ team attributes its success to a culture of trust, collaboration and customer-centric service, positioning the company for continued expansion in the competitive produce market.
The company maintains a strong mix of retail, foodservice and wholesale business, and continues to grow all in facets.
“A successful partnership is rooted in mutual trust, open communication, adaptability and shared goals,” Dandrea said. “Our goal is to make our customers’ jobs easier by staying closely aligned on market conditions, ensuring timely truck deliveries and consistently delivering high-quality, great-tasting blueberries.”
Looking ahead, Dandrea sees opportunities for growth through expanding premium product lines and investing in international farms, particularly in Peru.
As NuBerry Farms advances into the coming year, its combination of strategic growth, regional strength, and commitment to quality signals a bright future for the company and its partners in the blueberry industry.
