“When growers are packing and shipping under the Jersey Fresh imprint and retailers are leveraging our brand at the store, they are tapping into a truly powerful marketing tool,” said Joe Atchison III, NJDA’s director of marketing. “Results of our annual surveys show that consumer recognition of the Jersey Fresh emblem in the major Mid-Atlantic and New England markets is on-par with that of most major national brands. Across the board, these same consumers rate the quality of Jersey Fresh fruits and vegetables better than products from elsewhere.”
In the fall, New Jersey is a top 10 producer of apples in the U.S.
“We also feature broccoli, cauliflower, spinach, hard squashes and pumpkins as well, and peach season in New Jersey lasts through mid-September,” Atchison said. “New Jersey is also a large producer of cranberries with the large majority going to OceanSpray for juices and other products.”
Come October, Halloween lovers will visit New Jersey’s numerous pumpkin patches, with many farms opening up for pumpkin picking and fall festivals.
And fall squashes, such as butternut and acorn squash, become available in the fall and are popular for cooking and decorating.
In a state where agriculture thrives, New Jersey not only cultivates a diverse array of delicious produce but also fosters a deep connection between its farms and communities, ensuring that the spirit of its rich agricultural heritage continues to flourish for generations to come.
