The Independent Grocers Alliance and the National Watermelon Promotion Board partnered to launch a robust second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers in delivering fresh, family-friendly solutions to their customers. 

Greenyard USA/Seald Sweet has named Andrea Montagna co-CEO. The company said the introduction of the co-CEO structure is part of a thoughtful, long-term succession plan designed to build on Seald Sweet’s rich heritage while accelerating growth and innovation across the United States.

Montagna will serve alongside current CEO Mayda Sotomayor, combining their expertise to further strengthen the company’s position as a trusted leader in fresh produce.

The Michigan asparagus season concluded with decent volumes perfect for summer barbecues and grilling. To increase the bottom line, the Michigan Asparagus Advisory Board developed unique marketing strategies, including retail promotions, influencer program, farm tour, recipe development and digital advertising.

Royal FloraHolland CEO Pieter Bootsma will be temporarily unavailable due to health reasons, as he recovers from a brain haemorrhage. His condition is steadily improving, and he remains responsive and optimistic about making a full recovery.

Top Brass Produce, which handles all aspects of its table grape production, from harvesting through sales, is optimistic for this season’s crop as California’s Central Valley harvest starts.

Life would be the pits without cherries.