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Consalo Family Farms opens new facility

By
Keith Loria

After many months of hard work, Consalo Family Farms has opened a new cold storage and packing facility centrally located in Vineland, NJ.

“We are thrilled about this expansion for Consalo Family Farms and The Fresh Wave because it allows us to continue to grow as a business and drive our core strategies: fresh product, quality product, and family commitment to our customers,” said Chelsea Consalo, vice president, produce operations for the company. “We will be moving 1,000 pallets a day through this facility. It allows us additional and bigger storage space, space for organic storage, and additional packing areas.”

The Consalos have a long history in New Jersey, beginning in 1927, and have been long recognized in the area for their dedication to growing healthy, quality fruit and vegetables.

“The roots of our family company started in New Jersey with family commitment, dependability, and leadership and remain here today,” Consalo said. “We are strategically located in southern New Jersey which allows us to make deliveries of fresh produce overnight to retailers from Toronto to Florida.”

The New Jersey crops are currently being harvested at their peak and Consalo noted they are the freshest available.

“Local produce spends less time in transit from the farm to your table,” she said. “Retailers can highlight local produce with signage and product displays. Highlighting specific farms is a great way to show consumers exactly where their produce is coming from during specific seasons.”

Consalo Family Farms offers both conventional and organic produce, specializing in blueberries, citrus, cooking greens, herbs, salad items and hard squash. Its top items in New Jersey are blueberries as well as a full line of wet vegetables, herbs, lettuce and more.

“Crops are looking great so far,” Consalo said. “Everything is in season. We are currently offering local New Jersey arugula, beets, spinach, kale, cilantro, swiss chard, leeks, radish, parsley, mint and lettuce. Looking ahead to blueberry season, we are optimistic and hoping to begin harvest around June 13.”

Labor is currently the company’s biggest challenge, especially on-the-farm labor.

“We are very fortunate to have returning crews who have been with Consalo Family Farms for many years, but as we grow, the need for more labor is growing with us,” Consalo said. “More recently, we have used social media as a resource. We are also continuing to automate where we can in order to streamline our operations and reduce the amount of people needed in packing operations.”

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