NJDA champions Jersey Fresh at NEPC
The New Jersey Department of Agriculture works to develop relationships with members from all sectors of the agricultural industry — from growers to processors to retailers. The department will soon be headed to the New England Produce Council show to promote some of the state’s top produce items.
At the show, the NJDA will be in booth No. 206, with a full display of Jersey Fresh produce to showcase the quality the state’s farmers provide to retailers.
“New England is the second largest market for New Jersey’s agricultural products, and we hope to be able to thank those retailers already working with our growers and introduce our products to those that may be unfamiliar,” said Joe Atchison III, director of the marketing and development division of the NJDA. “We look forward to continuing relationships we have developed over the years and creating new relationships with retailers in an area very important to New Jersey farmers.”
The NJDA is happy to be returning to the show in-person and thinks it’s an important opportunity.
“It’s important that we attend these trade shows to keep Jersey Fresh fruits and vegetables on the top of the minds of produce buyers both regionally and nationally,” Atchison said. “Jersey Fresh continues to be the benchmark in statewide produce branding programs.”
There are lots of important things that will be discussed at the show and the NJDA is looking forward to letting people know about the main things going on in the state.
Farmers in the Garden State produce more than 100 different kinds of fruits and vegetables for consumers. Nationally, New Jersey is one of the top 10 producers of blueberries, cranberries, peaches, tomatoes, Bell peppers, eggplant, cucumbers, apples, spinach, squash and asparagus,
With all the supply chain issues that are happening in the industry across the country, it’s important to note that all of New Jersey’s top-quality fruits and vegetables are only hours from New England retailers.
“We continue to reach out to produce buyers and consumers in a variety of ways, utilizing both traditional and non-traditional methods,” Atchison said. “We have radio and outdoor spots, but we’ve also increased our social media presence by teaming with Food Network Chef Amanda Freitag for a series of videos called ‘Jersey Fresh Four Ways’ featuring a different product each week prepared four different ways.”
The NJDA also started podcast advertising and used aerial banners above the Jersey Shore on weekends throughout the summer.
Despite some challenging weather conditions, Atchison noted New Jersey’s summer crops have been outstanding and the fall crops look to be following suit.