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NEPC announces keynote speakers for 2021 expo

The New England Produce Council will hold a full-fledged, in-person trade show this fall, and to emphasize its excitement about the re-opening, it announced two dynamic keynote speakers.

Joe Watson, vice president of member engagement at the Produce Marketing Association, and Anne-Marie Roerink, president of 210 Analytics LLC, will co-present "E-Commerce: Making It Work for You," at the NEPC Produce, Floral & Food Service Expo, scheduled for Sept. 29-30 at the Hynes Convention Center in Boston.

The pandemic dramatically accelerated the growth of retail e-commerce, including fresh produce, for both delivery and click-and-collect, the council noted. Everyone in the supply chain will need to integrate e-commerce with traditional sales to succeed. What are the implications for impulse sales? How do you determine promotional funding and advertising dollar allocation for online and in store?

"Join us at this presentation to learn more about the e-commerce segment of the produce industry and apply this knowledge to your own company," said NEPC President Tom Murray, who is vice president of produce and floral at Roche Bros. "Watson and Roerink will present statistical information as well as practical implementation to assist in your e-commerce business."

For more information, or to register for the 2021 expo, contact NEPC Executive Director Laura Sullivan by email or telephone 781/273-0444.

Photo: Joe Watson and Anne Marie Roerink

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