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CMI Orchards’ branded apple program a ‘smashing success’

By
Adam Campbell

With continued innovation across the apple category, and shippers delivering new and exciting varieties at every turn, CMI Orchards has positioned itself as a leader among branded apples. The organization continues to pursue advancements in testing for both new brands and varieties of apples as well as improvements on core apples, boasting one of the most robust manifests in the industry while simultaneously delivering on quality and innovation.

“At our facilities, we’re constantly investing in the latest technologies that offer enhanced quality, visibility, assessments, packing-line efficiencies and accuracy in shipments to our customers,” said George Harter, vice president of marketing for CMI Orchards. “On the orchard side, we’re growing in our acreage year-over-year, and with the addition of new packing shed partnerships, our manifest is stronger than it’s ever been.”

Over the past two years, the company has added more than 4 million cartons of fruit to its manifest and according to Harter, it remains incredibly important to the organization that it stays on the cutting edge of marketing innovations, including both in-person merchandising and packaging, plus digital marketing. “These vehicles help us deliver 360-degree support for retailers that want to see strong sales performance,” he said. Something that sets CMI apart is its ability to deliver everything from transportation and logistics support, to some of the best marketing innovations in the industry, in addition to “exemplary customer service and sales support” said Harter, “and above all exceptional quality that our partners can rely on.”

According to Harter, the CMI Orchards branded apple program has been a smashing success, as its growers have taken their job very seriously. “They’re all doing what is required in the orchard to deliver on the promise of high quality, great tasting and sustainable products and programs that retail partners can be proud of and confident promoting and supporting,” said Harter. Quality and commitment to success starts in the orchards and the CMI Orchards growers deliver on that promise while the company’s savvy marketing team continues to develop innovative new programs such as the company’s wildly successful American Dream promotion.

With innovations such as this, CMI Orchards is well-positioned with promotable volumes for 2021. “Great work has been done to deliver on the promise of quality and taste providing an outstanding eating experience and we will continue to drive consumer awareness, consumption and loyalty to the CMI Orchards brands through retail partnerships and consumer promotions,” said Harter. “Our goal has and always will be to drive brand loyalty of our retail partners through outstanding products and support.

“We are so optimistic about the opportunities we work hard on every day to drive results in our customer’s categories,” continued Harter. “We want our partners to feel and believe in our high-quality products and our commitment to helping them drive successful results.”

CMI Orchards does its best working with its customers on relevant and effective promotions. The team has big news coming in early 2021 that will bring consumer awareness to the taste and quality of the branded apples it grows and promotes.

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