Additionally, the company offers value-added products like stuffed mushrooms with popular flavors such as everything seasoned, imitation bacon and cheddar, imitation crab seasoning, artichoke and spinach, fiesta, Mediterranean and buffalo blue cheese.
This year, Giorgio introduced a new line of Savory Sauté kits in two delicious flavors: tomato chipotle and garlic. These kits include pre-sliced mushrooms and flavored butter, offering a hassle-free luxury gourmet cooking experience.
“Giorgio continuously innovates to meet consumer demands, delivering both exciting new flavors and convenient products,” Shelton said. “Additionally, Giorgio’s stuffed mushroom selection continues to expand, now featuring an Everything Seasoned stuffed flavor and a variety pack that includes popular choices like Spinach Artichoke, Cheese and Bacon, and Garlic Parmesan.”
The company works with the Mushroom Council to locate trends in the industry and find ways to better create demand for mushrooms at the retail level.
“In today’s marketplace, consumers’ money-saving measures are putting enormous pressure on units and volume in departments around the store,” Shelton said, “but there are still pockets of growth and stuffed mushrooms are one of them.”
Giorgio works closely with its retail partners to ensure the effective merchandising of fresh mushrooms.
Key elements include attractive displays, strategic placement, quality assurance, education and promotional support.
“Together, they create visually appealing setups, position mushrooms optimally, maintain high quality, educate retail staff and consumers and implement promotional campaigns,” Shelton said. “This collaboration boosts sales, enhances the shopping experience and highlights fresh mushrooms as a versatile ingredient.”
The company understands that consumers are seeking both economical and nutritious options so highlighting mushrooms as a budget-friendly choice and emphasizing their health benefits could help boost consumption among lower-income consumers.
“Additionally, exotic mushrooms capture interest due to their health benefits and versatility in cooking,” Shelton said.
