Loading…

Virtual wellness challenge a real world success

welneeMore than 500 participants crossed the finish line for the Center for Growing Talent by PMA’s first Virtual Wellness Walk/run challenge June 21.  The Wellness event, which contributes to Center for Growing Talent efforts to attract and develop the next generation of talent on behalf of the produce and floral industries, was the first of its kind.  The Center for Growing Talent’s Wellness events are a fun way to give back to our industry, while providing a wellness-inspired networking and team-building experience at a time when we simply cannot gather in person.
 
A total of 562 participants representing 46 teams from across the industry took part in the Virtual Wellness Walk/Run Challenge. Sun World International had the largest team, followed by Naturipe Farms and Frieda’s Specialty Produce. Capespan North America had the highest donations from its teams, which the company matched, followed by Emerald Packaging and Nature Fresh Farms who also matched their teams’ funds. The most spirited team was Family Tree Farms who created team t-shirts and demonstrated how the event could serve as a fantastic team bonding event, especially while we all socially distance.
 

Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse