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New venue sparkles at 2020 FPFC Dinner Dance

O7-BRIAN---1INDUSTRY HILLS, CA — The Fresh Produce & Floral Council held its annual dinner dance Jan. 25, here, at its new venue site located in the beautiful Pacific Palms Resort to celebrate the installation of its 2020 slate of officers.

More than 360 produce professionals and their guests attended this new destination with views of the snow-capped San Gabriel Mountains shimmering in the distance, where the theme of the evening was “Urban Lights.” A DJ played songs ranging from oldies to disco to classic rock and today’s hits, which captivated the crowd, who danced the night away.

Brian Cook of Pete’s took the reins from outgoing chairman Andrew Bivens of Westlake Produce Co. as the 2020 FPFC chairman of the board.

Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...

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