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Hawai’i says aloha to NWA’s 105th annual convention

10WAIKOLOA BEACH, HI -- The National Watermelon Association kicked off its 105th annual convention on the Big Island of Hawai’i, here, Feb. 21 with an opening reception featuring a traditional Hawaiian luau. In addition to connecting with old friends and meeting new business contacts, attendees were treated to a Hawaiian buffet that featured classic Hawaiian fare and entertainment, such as fire dances and hula competitions.

Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse