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Special events highlight CAC’s marketing activities

CA-Avo-Month-at-PSM-Wiz-Bang-Bar-Wild-Berry-Froyo-and-CA-Avo-Lime-Fudge-ParfaitJune usually is in the sweet spot of promotable California avocado volume, and this year has been no exception. Since 2012 the California Avocado Commission has marketed June as California Avocado Month. The celebration continued this season with a full slate of marketing activity to support the fruit’s peak availability.

CAC’s California Avocado Month activities this year included a sponsorship of the historic Grand Central Market in Los Angeles and the popular Pine Street Market in Portland, OR. In late May, CAC hosted media previews at these popular food halls. Bloggers and other influential media learned about California avocados from the chefs and California avocado board members Rick Shade and Jessica Hunter.

It’s a bird, it’s a plane, it’s Super Cherry
Superfresh Growers announced the arrival of Super Cherry, the biggest cherries on the tree — extra juicy, extra tasty and extra large. The 2020 lineup includes both dark sweet and Rainier cherries in pouch bags and clamshells. Exclusively grown and shipped by Superfresh Growers, these jumbo Northwest cherries will deliver a Read More ...
Hy-Vee, Robinson Fresh donate 50,000 mangos
Robinson Fresh, a leader in fresh produce sourcing and supply chain solutions, announced the donation of more than 50,000 mangos to families in need. Totaling roughly 6,000 pounds, the mango supply was distributed at seven different Hy-Vee locations in Iowa earlier this month. At each of the seven locations, Hy-Vee customers Read More ...
Jim Allen retiring from NYAS, Tenley Allen Fitzgerald to succeed her father
Jim Allen, vice president of marketing for New York Apple Sales, will be retiring June 26. Allen has been with NYAS since February of 2017, though he has been in the produce industry for 48 years, starting in 1972 in the fruit processing business. In 1980, Allen gained his marketing experience with Keystone Fruit Read More ...
Delaware River ports tops for fruit
Refrigerated cargo trade into the Delaware River increased by 9 percent last year according to the Philadelphia Regional Port Authority. Now operating with the PhilaPort name, the organization in May released its latest trade statistics. The Delaware River ports handled fresh fruit worth $3.6 billion in 2019. Philadelphia has its Read More ...
ALDI making changes to nearly 600 stores
ALDI is expanding its Curbside Grocery Pickup to offer even more options to customers. After a successful pilot in select markets, Curbside Grocery Pickup will be available in nearly 600 ALDI stores across the country by the end of July. “Our Curbside Grocery Pickup pilot was quickly embraced by our customers and demand Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse