Loading…

New Jersey hosts Eastern Produce Council outdoor meeting

DSC 6461HILLSDALE, NJ — When the New Jersey Department of Agriculture hosted the May 22 meeting of the Eastern Produce Council, it marked the 31st consecutive year that the department had sponsored an EPC meeting.

As usual, the meeting was held outdoors under a tent here at Demarest Farms — and thus is known as the Jersey Fresh Cookout. (This year was the ninth cookout.) By tradition, this was also the last EPC meeting before its summer break; the council's meetings will resume this fall.

EPC President Marianne Santo of Wakefern Food Corp. welcomed everyone to the event on a chilly Tuesday evening before introducing New Jersey Secretary of Agriculture Douglas H. Fisher.

Fisher announced that the department's new website (www.findjerseyfresh.com) would be going fully live the next day, stating, "We're really excited about the new website."

Tom Beaver, the department's director of marketing, said that "a very aggressive" outdoor promotional campaign was set for this season, and that radio spots would be rolling out this weekend, just in time for the Memorial Day holiday.

Denny Doyle of the New Jersey Blueberry Industry Advisory Council told attendees, "We have a tremendous crop right now, and we're just waiting for this weather" to improve. And even with the cool spring in the Garden State, he predicted that Jersey blues would start around June 15, which would be very close to normal.

Dr. Lewis DeEugenio said that "we have a full crop of stone fruit in New Jersey," whose season runs generally from July 1 to Sept. 15.

John Banscher, president of the Vegetable Growers Association of New Jersey, said, "We're having a late start this year" due to the cold weather, but with more seasonal temperatures right around the corner, "things are looking very promising."

Oppy skyrockets into cherry season
As the summer beckons, Oppy is excited to bring the highly anticipated Orchard View cherry brand to eager domestic and international markets, with an extraordinary crop this year that promises incomparable quality. Thanks to an exceptional growing season, Oppy expects cherries of exemplary quality from the Pacific Read More ...
Retailer sees familiar faces take leadership roles
The United Family recently announced three people moving into new leadership opportunities. Tony Crumpton was named the chief merchandising officer; Greg Ammons will move to executive vice president of supply chain and strategic projects; and Chris Farr will be director of e-commerce. Early in his career, Crumpton was a Read More ...
Strengthening the apple category
If retailers want to provide consumers with healthy, grab-and-go snack options, Stemilt suggests they look no further than its Artisan Organics Lil Snappers apples. Lil Snappers kid size fruit is dedicated to serving families a healthy snack they can feel good about consuming during the upcoming summer months. “The COVID-19 Read More ...
PBH pushing Lead the Change Movement
The Produce for Better Health Foundation announced the acceleration of its multi-year, cross-sector Lead The Change Movement. The non-profit’s vision for the future, first introduced to its Board of Trustees in January 2020, unifies produce industry stakeholders and food system thought leaders to close the consumption gap and Read More ...
LGMA's plan to make romaine safer
A special new subcommittee has been appointed by the California Leafy Greens Marketing Agreement to focus on how land adjacent to leafy greens farms may be contributing to foodborne illness outbreaks associated with romaine lettuce.  This action is part of a comprehensive review of all existing food-safety practices required Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse