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Alpha 1 Marketing/Krasdale Foods holds fall show

krasdale4895WHITE PLAINS, NY — Alpha 1 Marketing/Krasdale Foods held its annual fall show Thursday, Sept. 7, at the Westchester County Center, here. All departments of the supermarket were at the show, with fresh produce very well represented.

"We have 27 [produce] vendors from all over the country," Josh Padilla, Alpha 1 Marketing's coordinator of produce and operations, told The Produce News on the show floor as the event began. The show drew about 1,000 customers, according to Padilla.

Created in 1993, Alpha 1 Marketing is a full-service merchandising and marketing company dedicated to providing best-in-class retail services to the independent grocery store owner in the New York metro marketplace, according to the company's website.

It currently services about 270 independent supermarkets under a number of banners, primarily C-Town and Bravo, as well as about 3,000 convenience-type stores, in New York, New Jersey, Connecticut, Massachusetts and Rhode Island, according to Padilla. "And we just opened our first store in Maryland in August," he announced. That store goes under the name New Seasons.

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