Blue Book's Mark Erickson achieves career milestone

merikMark Erickson, senior vice president and chief information officer, recently entered rare professional career air: 30 years with Blue Book Services. Since joining the company in 1990 after graduating from Wheaton College, Erickson hit the ground running.

Notable achievements began early in his career and include the following: The Electronic Blue Book (CD-ROM software), 1994; Blue Book’s website, www.ProduceBlueBook.com, 1996; Produce Blueprints Magazine, 2002; Blue Book Web Services (Blue Book API data integration), 2007; Blue Book Online Services, 2008; Blue Book Mobile App, 2015; Local Source, a database of 20,000-plus local growers for sourcing local produce, 2016; and The Produce Reporter e-newsletter, 2018.

These services, that were led or co-led by Erickson or involved him as a key member of a leadership development team, have significantly propelled Blue Book’s success as the leader of credit rating data, marketing information, and industry news and analysis for the global fresh produce supply chain.

“It has been a pleasure to have Mark on the Blue Book Team for 30 years,” said Jim Carr, president and CEO of Blue Book Services. “Mark’s strategic vision, understanding of the industry, and how to best serve our valued customers is exceptional. His outstanding accomplishments have significantly impacted the produce industry and our company for the better.”

“I love serving an industry that supports a healthy lifestyle and sells products that smell great, look great and taste great,” said Erickson. “Knowing our business helps thousands of companies find new customers, make informed business decisions, and resolve trade disputes is very rewarding.  I attended my first PMA Fresh Summit in 1996 amazed at how many people stopped by our booth to simply say, ‘thank you’ for the services we provide.  That is a big reason why 30 years has seemingly zipped by working at Blue Book and serving this great industry.”

Collectively, Blue Book’s executive team led by Jim Carr, with over 40 years of service, represents 140-plus years of service, industry experience, and knowledge.  “Blue Book is the industry’s trusted source for business information and news for more than 115 years,” said Carr. “The depth, breadth, and years of service of our leadership team and associates, historically and presently, is a key to the success and longevity of the company and positions us for success for many years to come.” 

tpn daily signup

Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse