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MARKETS AND TRENDS

South Carolina peaches poised for strong season
With no major weather or production issues to contend with, the South Carolina peach industry is looking forward to an excellent season with shipments expected from mid-May... Read more
Devastating losses for Idaho and Eastern Oregon onion industry
The Idaho and Eastern Oregon onion-growing region located in Idaho and Malheur County, OR, is one of the largest growing regions in the United States, and provides approximately... Read more
Potatoes, oranges driving fresh produce sales
COVID-19 shopping restrictions have now been in place for six weeks. Not surprisingly, fresh produce sales have ebbed and flowed in this time. According to IRI, for the week... Read more
Pandemic shutdown may boost Mother’s Day supermarket floral sales
As almost everyone across the U.S. continues to shelter in place amid the coronavirus pandemic, supermarkets remain the go-to place for essentials. Meanwhile, flower growers... Read more
Sweet potato sales review
It was a sweet year for retailers selling sweet potatoes as dollar sales were up 5.5 percent for the 52-week period ended March 22, according to IRI, a Chicago-based market... Read more
A storm front will come through California this weekend bringing cooler temps across the state and chance of rain in coastal southern section and into Baja CA. Temps in Oxnard... Read more
Heat wave hits Florida, Culiacan unseasonably cool
Heat hit Florida over the weekend and will continue through the week with tomorrow and Thursday being the hottest days. Look for the strawberry-growing region of Plant City... Read more
Sinaloa warming up, but another storm could hit next week
As was predicted, Wednesday night into Thursday morning was the coldest day of the 2019-20 growing season so far in the coastal state of Sinaloa, Mexico. The low temp in the... Read more
Nogales volume to drop, market to tighten this week
Culiacan and the other growing regions of Sinaloa received between 1.25 inches and 1.5 inches of rain Sunday night through Monday. Today there is still a 60 percent of an... Read more
Growing regions expecting a shot of cold, rain
The forecast is for up to 0.75 inches of rain this weekend in Culiacan and cold temps next week. Look for the rain to start Sunday, receiving half an inch and continuing into... Read more
Florida's flash freeze, West to welcome heat wave
The temperatures in Florida on Wednesday dropped lower than what was originally projected, with Immokalee dropping to 32 degrees for two hours in the morning, which could... Read more
Florida near freezing, beautiful weather out West
Tonight will bring some of the coldest temps to Florida so far this winter. Plant City in the central part of the state will see minimum temp of 33 and a high of only 56.... Read more
Serious rain for lime country, Florida cools down while heat hits West
Get ready for a possible reduction of lime volume next week -- and an increase in quality issues. Starting tomorrow a large storm front is forecast to hit the Martinez... Read more
Florida cooldown coming, Chilean grapes staying warm
Florida is right in the middle of a week-long heat wave that started last Friday and will continue through this Saturday. Max temps up and down the state are in the mid-80s... Read more
Florida growing regions heating up
Going into the weekend, weather around the main North American growing regions is fairly quiet.  The Florida warm-up discussed on Tuesday's update starts in earnest... Read more
It's beginning to look a lot like summer in Florida
The entire southern half of Florida will begin a major warming trend this week that will last well into the next. All regions from Orlando south, including Plant City, Immokalee,... Read more
Temps high for Chilean grapes, low for Mexican limes
The best chance for rain in the strawberry-growing regions of California will be this Sunday and Monday. As of today, the chance or rain ranges from 50 percent up to 80 percent... Read more
Four days of rain for Calif. strawberries; Christmas cold snap in Mexico
Production out of California could be affected all next week due to rain. The forecast is for back-to-back storms to move into California starting Sunday and remain at least... Read more
Weather to help pick up Mexican tomato volume
Current temps in the Coachella Valley are nice with highs in the mid-70s and lows in the upper 40s. Come next Monday and Tuesday temps will cool off as max temps will only... Read more
California drying out, warm spell for Peruvian blueberries and grapes
Look for southern Florida to have above-average temps this week leading to a possible uptick in production of veg and berries. At the southern end of the peninsula near Homestead... Read more

Giumarra's farm-to-grocery peaches take to the sky
The Giumarra Cos. recently completed a test flight shipment to deliver peaches grown in the San Joaquin Valley to Southern California-based grocery retailer Gelson’s. The test included Cessna aircraft loaded with freshly harvested Henry III variety peaches at Reedley Municipal Airport on the morning of Aug. 7. The Read More ...
Whole Foods offering modernized lessons in #adulting
Whole Foods Market launches Home Ec 365, a digital curriculum designed to modernize the fundamentals of home economics and put a brilliant twist on the basics. Through a series of virtual classes, each with a contemporary take on mastering everyday home tasks and need-to-know life skills, “students” will learn everything from Read More ...
Tasteful Selections celebration continues with a new theme
Tasteful Selections' celebration continues with the company's 10-year anniversary campaign launching a new theme this month. Since coming to market in 2010, Tasteful Selections has been a pioneer and leader in the bite-size potato category — owning and operating the entire planting, harvesting and packaging process. With Read More ...
Industry veterans reimagining procurement
Fresh produce industry veterans Doug Fisher and Joe Cimino — each with over 30 years of growing, buying and distribution experience — have teamed up to form Re Fresh, a new produce procurement company. Re Fresh combines breakthrough predictive analytics with the more personal old-school way of doing business, to enhance Read More ...
Magic Sun expands year-round offerings, organic varieties meet market demands
The fresh produce market, like all grocery categories, is experiencing new challenges relating to the COVID-19 virus. Significant changes with restaurant and foodservice sectors required a balancing act for growers and shippers to find viable options for seasonal volume. The “work from home model” has also created a new market Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse