“Success comes from having the correct product, in the right place, at the right time, and at an appropriate price, and a commitment to a long-term partnership that is based on mutual understandings of the needs of each party,” Lockman said.
Business year-to-date in 2024 has been good in spots; however, over the past 6-8 weeks, the company has seen very tough berry markets.
“This is mainly due to good crops in many locations, but is also causing a traffic jam within the retail shelves,” Lockman said.
Going forward, North Bay will continue to add more volume into its Reserve label and program.
“With the increase in volumes of premium varieties, we are seeing large demand increases for this label in the future, both short and long term,” Lockman said. North Bay’s long-term goals are to continue to ingrain ourselves within the apple, berry and asparagus markets but also to continue to provide added value to the growers, the retailers and ultimately the consumers that we are working with within those categories.”