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Magic Sun expands product line, sales staff

Magic Sun, a leading hydroponic grower in Mexico, is seeing continued growth and demand in its original tomato product line.  Over the last two seasons, the company has expanded its program to offer year-round conventional and organic tomatoes, and recently added Bell peppers and blueberries to its retail offering. barry

Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that due to COVID-19 prompting changes in the workplace, consumers are spending more time at home and focusing on fresh produce. “We’ve seen a significant increase in demand for our tomato product line," he said. "Our seven greenhouses in central Mexico give us consistent productivity and the highest quality so retail partners can rely on our sustainable volumes when other field grown products have faced many weather-related challenges this year.”

David Kyzer
David Kyzer

The addition of peppers and blueberries to the Magic Sun product line draws on the extensive agricultural experience of growing partners and gives retail partners another sourcing option. Santander said the new commodities expose the brand to other buyers in the organization and help retailers leverage the Magic Sun relationship for efficiencies in transportation and the supply chain.

Santander stated that the strength of the fresh market and its expanded product line prompted the need to add to the company's sales team. A new regional sales manager position was created to expand calling efforts on the East Coast. David Kyzer was added to the Magic Sun team and has established  comprehensive programs with the leading retailers in North America across perishables, grocery, organics and deli/meat categories.

“David has developed business with the top 20 retailers in the U.S. and created  strategic account management programs, and delivered training and merchandising support to generate long-term relationships," said Santander. "Kyzer also brings extensive experience in inventory management and syndicated sales data programs, which offer a valuable growth area for us to support our retail partners."

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July 23, 2021

BelleHarvest, one of Michigan’s oldest grower-owned distributor of fresh apples has acquired Michigan Fresh Marketing, one of the leading produce sales organizations in Michigan. The… Read More

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