“Working with the right growers during their best harvest windows has been our primary goal,” said Zwillinger. “This sourcing strategy allows Legend to continually offer the quality that we are known for in the industry.”
Legend’s goal is to provide watermelons on a year-round basis, and it is currently working to expand production in the winter months.
“Legend is a relationship-first company when working with growers,” said Marco Ochoa, CFO at Legend Produce. “Most of our growers have been working with us for 20-plus years. As we expand our watermelon offerings, we are working with our existing partners as well as forging new relationships to make the program successful.”
Legend said more exciting news will be announced in the next few months as it continues to revolutionize and energize the melon category.
