Sun World grape program places strong emphasis on proprietary varieties
Sun World grape program places strong emphasis on proprietary varieties
BAKERSFIELD, CA — At one time, Sun World International LLC, here, was heavy to the Sugraone variety in its table grape program. The variety, an early season green seedless that was developed by the Sun World breeding program and which Sun World markets under the proprietary trade brand of “Superior Seedless,” was once a Sun World exclusive but is now in the public domain.
With a focus on the Sugraone in earlier years, Sun World focused on the early season and “didn’t have much late grapes, other than Crimson,” according to Rick Paul, category director.