Market Minute: Markets are beginning to approach melon promoting time
Although it may be a bit early for any super discount melon ads, it is timely to start planning them now.
The best way to sell plenty of melons is to draw shoppers over to an attractive display. You can easily do that if that display has what they want —— a variety of various choices to excite them into making purchases. When all the varieties of melons are available, set your display with contrasting colors.
The primary melons that generate to most sales are Watermelons, cantaloupes and honeydews. Start watching the market reports and talk to your melon suppliers in order to keep pace with the procurable information as to sizes, quality and costs.
Watermelon: Supply is light on a good demand right now with a steady market. But new fields are opening in the Southeast and in the Western areas. Supply out of Mexico is light. Rain in the Eastern Regions has slowed down some production.
Cantaloupes: Demand is good, and the market is steady out of California and Arizona. More supply is becoming available for the new crop. Sizing is larger to 9’s and 12’s. Quality is excellent with solid internal meat.
Honeydews: Demand is light on a steady market. Production is increasing. Sizing is also large. There are some Mexican honeydews crossing through Arizona.
The new crop melon season will break open soon, so get your planning done early with suppliers. Melons are a big addition in volume to your produce sales.
