Mission expands global sourcing for avocados and mangos

Mission Produce Inc. expanded its diversified sourcing strategy to provide a year-round supply of ripe avocados and mangos to the U.K. and European markets. Over the last year, Mission Produce has added to its global sourcing network to meet growing global demand for avocados and mangos.

“The European and U.K. markets offer exciting opportunities for the growth of the avocado and mango categories — and Mission Produce is the go-to for supply reliability year-round,” said Paul Frowde, managing director, Mission Produce Europe and U.K. “About a third of global avocado imports went to Europe and the U.K. last year, and those imports keep growing. So, we continue to invest in our diversified sourcing strategy and our relationships with top growers around the world to stay ahead of demand and drive the consumption of avocados and mangos in global markets.”

Mission's diversified sourcing strategy is made up of more than 20 countries of origin and more than 5,700 hectares of vertical integration, which enables Mission Produce to provide supply reliability and quality oversight from field to fork.

“In addition to our year-round supply, we’re driving consumption by introducing a new standard of ripe avocados and mangos. Consumers want fruit that is ripe and ready to eat, and Mission Produce knows how to get the ripeness right. We're focused on quality consistency to deliver a positive consumer experience with our World’s Finest Avocados and World’s Finest Mangos,” said Frowde.

As Masters in the Art of Ripening, Mission Produce leverages state-of-the-art technology, science-based ripening methods, and a world-class team of ripe masters to ripen fruit expertly to customer specification.

Mission Produce will be attending Fruit Logistica Berlin at booth C-34 in Hall 25 Feb. 5-7, 2025.