Mango bag boosts volume sales by 25 percent
Mission Produce's four-count retail-ready mango bag hit shelves at multiple major retailers this winter, and early results show it’s doing more than selling well: it’s lifting the entire mango category. At one leading East Coast retailer, the results showed a 13 percent increase in dollar sales, a 25 percent increase in volume and no cannibalization of bulk sales.
One month in, that retailer expanded the program to every store in its network — more than 100 locations — after starting in just 50. Today, the bag accounts for 20 percent of total mango category dollars and volume in its stores. Even better, merchandising the bag alongside bulk increased the sales of both.
Mission said the bag works because shoppers want value, evidenced by 19 percent of last year's mango spend in club stores. Mission's retail-ready mango bag delivers with: a bold, shelf-friendly pouch; snack-size mangos that appeal to all; and grab-and-go convenience, making purchase easy with more units per basket.
Looking ahead, sizing is trending larger — and Mission said it's ready with a new three-count mango bag built for this moment. It aligns with the current size curve and gives retailers a smart, scalable way to deliver value and drive incremental growth.
