Goldenberry Farms announces planned expansion
Goldenberry Farms has been awarded U.S. federal trademark protection for its Sweet Sugar Mango mark, a pocket-sized miniature mango with a thin, edible skin. This follows similar protections being granted to the company in various other international markets, including at origin in Colombia.
The unique brand of miniature mangos with sweet, red flesh and fragrant eating experience has been gaining popularity now for several years with consumers in Canada, Asia and Europe, and will make a much-anticipated debut in the U.S. market the second week of April.
These small mangos are non-GMO and naturally grown, and have a peak harvest season of April through August. Unlike many other exotic mangos, Sweet Sugar Mangos do not have a fibrous taste.
“U.S. consumers will get their first taste of this sweet, pocket-sized mango with a full marketing and social media campaign titled ‘We’re Small, Sweet, and Easy to Eat,’” said Angela Meyers, a spokesperson for Goldenberry Farms. “The program has already been signed on by top grocers and fruit distributors on both the East Coast and West Coast.”
Meyers said these naturally grown “pocket mangos” easily fit in the palm of your hand, and are unique due to their ability to be eaten with their skin, making them an ideal treat for kids or anytime snacking.
“We are very excited to be offering these ultra-sweet miniature mangos to a new audience for the first time,” she added. “It’s one of the real pleasures of being in the fresh fruit business.”
Goldenberry Farms expects to be able to deliver a limited launch of up to 80,000 cases this first season, with a focus toward produce-oriented grocers and markets, with more robust volumes expected for 2024.
Unlike generic mangos, Goldenberry Farms’ Sugar Mangos undergo a proprietary pre-harvest and cultivation method, with an immediate cool chain, and a patented, food-safe wash applied post-harvest to condition the fruit well for travel and ensure the best possible taste and shelf life.
Goldenberry Farms has also announced an expansion of its Sugar Mango line with other branded offerings, such as Sugar Mango branded juices, fresh-fruit powders and limited POS merchandising. The company continues to develop proprietary harvest techniques to deliver this unique fruit with the best possible consumer presentation and maximum natural shelf life.
Goldenberry Farms has announced a planned capitalization for Q4, significantly expanded the brand's farm footprint, the construction of an advanced indoor growing plantation and a consolidated food-safety center in Colombia, with the intention to triple the output of shipments from both the Atlantic and Pacific ports, as well as aerial cargo shipments.
The award-winning brand, known for it “Good things grow.“ philosophy and sustainability methods, has captured the attention of key importers and distributors globally, with a ongoing presence in Europe, Asia, and the Americas.
Sweet Sugar Mangos are uniquely grown on the Caribbean Coast, which features a terrain and unique microclimate to produce a peach-sized miniature mango. Although the mango can be grown elsewhere, the flavor has not been able to be replicated, nor has the fiber-less eating experience, according to the company.
In the growing region, the fruit is commonly eaten with the skin, and can be enjoyed as a “pocket mango,” sliced or juiced. The product is supported by a full social media and digital, as well as in-store marketing campaigns.