The National Mango Board has named Big Y Foods as the recipient of its prestigious Retailer of the Year Award. This award, presented Jan. 29 at the Big Y Foods Simsbury, CT, location, honors the brand for its outstanding contributions to the mango category, including significant year-over-year sales growth, innovative in-store promotions and successful consumer engagement campaigns.
The Mango Retailer of the Year Award recognizes retailers that excel in supporting the mango industry. This honor is awarded to those who demonstrate exceptional dedication to the category through consistent efforts and achieve outstanding results in mango promotion. The recipient is carefully selected based on a comprehensive evaluation of various key factors, including sales performance, marketing and promotional efforts, consumer education initiatives and overall support of the mango industry.
"For the past couple of years, we have focused on expanding our specialty fruit category to better serve our customers," said Jeff Vocatura, sales manager at Big Y Foods. "With mangos being considered one of the top fruits in the world, it was a great way to ignite our sales initiatives by creating merchandising excitement while showcasing our superior quality. From the collaboration with the Mango Commission, creative ad layouts and designs, education and innovative recipes from our registered dietitians to the hard work and execution from our talented store teams — the true credit goes out to all of them. We really appreciate all their efforts! We are honored to be recognized for this achievement."
