Strella launches retailer-focused automated quality management platform
Strella, a freshness management company that builds technology to predict produce maturity, launched an automated quality management platform for retailers.
To date, Strella has worked predominantly with apple and pear suppliers utilizing proprietary sensing technology to predict shelf life and optimize inventory management. For nearly four years, it has worked with some of the largest U.S. apple and pear suppliers to make maturity-based inventory decisions. It has monitored nearly 2 billion pieces of fruit since 2019.
“There is a lack of data around produce quality that results in unnecessary shrink and worsened customer experience on the store shelf," said Katherine Sizov, CEO. "We use shelf-life data to help retailers make better decisions in their supply chain.”
In work with national retailers, Strella’s AQM platform reduced store shrink in apples by 51 percent and improved quality and consumer experience by five times, resulting in millions of dollars in bottom and top line improvement.
“Our solution is easy to implement and requires no operational overhead or coatings to dramatically improve the most important element in produce — quality,” said Jay Jordan, chief operating officer.
Strella’s AQM platform is currently available for apples, pears and bananas.