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Pink is the new (leafy) green

J. Marchini Farms is well known for its year-round supplies of chicories (Radicchio, Treviso and Castelfranco) as well as Italian specialties and a fresh fig program. However, it will soon be known for a new chicory Radicchio Rosa.

The company is now going into its fourth year of harvesting the infamous Radicchio Rosa (pink Radicchio). Radicchio Rosa is known in Italy as Radicchio La Rosa del Veneto and is known in the United States as pink lettuce, pink chicory, millennial pink Radicchio. The various shades of pink are beautiful to add to a salad-just in time for the upcoming Valentine’s Day celebration.

Radicchio Rosa is a loose-leaf head with vivid pink colors ranging from blush to magenta. It’s leaves are delicate and tender, similar to Castelfranco, and the flavor profile is mildly bitter compared to other Radicchio varieties. Radicchio Rosa is typically enjoyed fresh in a salad with and can be enjoyed as a radicchio-only salad or paired with another lettuce such as butter lettuce or arugula for a peppery pop. Rosa is show stopper and will give any side dish that pop of love.

“Our sales team is extremely excited about our Radicchio Rosa promotion this January and February. With mostly all restaurants open in the United States we feel like it is exactly what fun creative chefs are looking to add on their upcoming special menus,” said Francesca Fordice, sales and marketing at J. Marchini Farms.

For more information and order inquiries regarding Radicchio Rosa, reach out to Sales@jmarchinifarms.com.

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