Fresh Express: Eat greens to win some green
Fresh Express is celebrating the new year with its annual Fresh Intentions Challenge, an online and social campaign that provides inspiration, information and incentives to help consumers make healthier choices and achieve their goals in 2023. For the fourth consecutive year, Fresh Express invites consumers to commit to the 30-day challenge and encourages them to share their progress for a chance to win some green to support their intentions for the new year.
Fresh Express offers more than 100 varieties of fresh and healthy salads — from leafy salad greens like baby spinach and Butter Supreme to premium, chef-crafted chopped salad kits, like Twisted Caesar Pesto Caesar, Twisted Caesar Lemon Caesar and Mexican Style — and more than 350 online recipes, making it easy for consumers to enjoy a delicious, nutritious and convenient salad, for any occasion or intention.
Every day during the campaign, Fresh Express will post a new challenge and ask consumers to share a picture of their completed challenge with the hashtag #FreshIntentions on Instagram, Twitter or via a submission form on the Fresh Express website. Participants have a chance to win daily or weekly prizes, such as a month’s supply of Fresh Express salad coupons or gift cards. Three grand prize winners will receive a $1,000 gift card, along with Fresh Express branded items.
To help consumers bring fresh flavor to every meal, a Fresh Intentions digital recipe book featuring Fresh Express recipes for resolution season, like keto-friendly Turkey Meatloaf Salad, Orange Avocado Salad and Pesto Pasta Salad, is available for download during the challenge.
“There’s no better way to kick off the resolution season than by discovering fun and achievable ways to make healthier choices,” said Robin Bell, marketing manager at Fresh Express. “The daily Fresh Intentions challenges help consumers work toward or maintain their wellness goals, including healthy habits and nutritious eating, and our fresh salad kits and blends make it easy to add nutrition and flavor to every meal.”
The Fresh Intentions campaign is live now through Jan. 31 and will be further supported by digital advertising and influencer content. Fresh Express salad blends and kits have a suggested retail price of $3.99 and are available in the refrigerated produce department at grocery stores nationwide, including Albertsons, Aldi, Giant Eagle, Harris Teeter, Publix and Walmart.