Food Lion expands hydroponic produce selection at 303 stores
Food Lion launched a new partnership with Vertical Roots, a leading U.S. vertical farm and consumer produce brand, bringing its fresh, flavorful, hydroponic lettuce to 303 Food Lion grocery stores across the Southeast. Vertical Roots is rapidly expanding its territory with produce now available at over 2,000 grocery stores in 13 states across the Southeast and Mid-Atlantic.
The new Food Lion partnership further validates the consumer's growing awareness of the benefits of vertical farming, as well as the demand for locally grown, fresh, high-quality produce.
Food Lion grocery stores now offer Vertical Roots' line of hydroponic Living Lettuces, which includes Green Butter, Green Oak and Green Leaf, as well as large leaf lettuce mixes.
"Our new retail partnership with Food Lion is evidence of both our strong retail partnerships and the significant demand for regionally grown hydroponic produce among consumers, which is expanding to value shoppers," said Andrew Hare, co-founder and general manager of Vertical Roots. "As a company of modern technology-enabled farmers, we are 100 percent committed to delivering clean, healthy, and sustainable food to all the communities in which our products are sold, and focused on making our produce accessible to as many people as possible."
Vertical Roots operates as one of the largest vertical container farm enterprises in the country, with its headquarters and R&D center in Charleston, SC, and farm sites in Atlanta, Columbia, SC, and Charleston, SC.
To accommodate the accelerating demand of Vertical Roots brand produce, the company continues to expand its existing farm sites and is set to open multiple new farm locations in centrally-located, high-demand regions in 2022.
Vertical Roots is a leader in the modern agriculture movement and on a mission to provide communities across the country with locally and sustainably grown produce. Vertical Roots hydroponic farms are designed and engineered by AmplifiedAg. The indoor agriculture tech company manufactures turnkey vertical farms using refurbished reefer shipping containers controlled by its proprietary hardware and farm management software.
Vertical Roots farms are global food-safe certified by USDA and FDA, and Vertical Roots produce is non-GMO certified and grown without harmful pesticides or chemicals of any kind.
Because produce is harvested, packaged and shipped within the same day, Vertical Roots products have long-lasting freshness for up to 21 days.