Earthbound Farm campaign to drive organic salad category growth
Earthbound Farm launched a multi-million dollar advertising campaign designed to help grow the organic salad category. The company’s latest campaign, From Earth to You elevates Earthbound’s brand name in a playful yet poignant reminder of the connection between consumers, farmers and our planet.
This campaign celebrates Earthbound Farm’s national launch of its award-winning plant-based tray and will earn over 435 million impressions across all premium media channels, including television, social media and e-commerce platforms.
“Consumers are craving real food and clean ingredients that are grown and packed with care,” said T. Bruce Taylor, vice president of organic and greenhouse. “Earthbound Farm helps make choosing what's best for you and your family easy — both for today and tomorrow.”
“The new creative connects the decisions we make at the store with the farmers who grow our food and the planet it is grown on,” said Christina Barnard, vice president of brand marketing. "We are farmers at heart and we love growing the best food on earth.”
The From Earth to You campaign will celebrate Earthbound Farm’s broadest portfolio of organic and greenhouse-grown products across YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku and other connected TV platforms, as well as across social media networks, including Instagram, TikTok, Facebook and YouTube. Additionally, targeted display banners and shoppable video will run across retail media platforms and Instacart to meet consumers at the digital point of purchase.
Earthbound Farm has long been dedicated to growing high-quality, organic produce while championing sustainable farming practices. The campaign celebrates this mission and invites consumers to connect with the farmers and planet behind every bite.
