BrightFarms expands salad kits portfolio
BrightFarms is set to introduce its newest Crunch Kits at the International Fresh Produce Association’s Global Produce & Floral Show, Oct 19-21 in Anaheim, CA.
“The feedback we’ve received from consumers on our existing Crunch Kit salads, Chickpea Caesar and Bacon Ranch, has been overwhelmingly positive,” said Abby Prior, chief commercial officer, BrightFarms. “With our Chickpea Caesar as the No. 1 SKU in the indoor kits segment, BrightFarms is the leader. With two more consumer favorite kits on the way, we are just getting started.”
Attendees at the show can sample the two new Crunch Kit varieties, Mediterranean and Southwest Chipotle, at booth No. 3063. The Mediterranean Crunch Kit boasts robust Greek flavors, including feta cheese, roasted lentils, herbed flatbread and feta vinaigrette. The Southwest Chipotle salad kit masterfully mixes heat and smokiness, featuring fire-roasted corn, cotija cheese, tortilla strips and chipotle ranch dressing.
BrightFarms is not just innovating on the product front. The company's vision for growth and commitment to sustainable farming is exemplified by its infrastructure expansion. With six operational greenhouses in the Midwest and East Coast, the addition of three new greenhouse hubs in Yorkville, IL; Lorena, TX; and Macon, GA, promises to quadruple the company's capacity in 2024. Another location is slated to break ground in the Northeast in 2024.
“This year marks a pivotal shift for BrightFarms," said Steve Platt, CEO of BrightFarms. "Our upcoming greenhouse hubs are designed to meet the surging demand for sustainably-grown leafy greens, establishing a large-scale salad supply chain across the USA."
