Successful Season
New for the 2024 season, Zespri updated its iconic yellow merchandising display to include new creative that ties into its successful “Taste the Obsession” consumer campaign. The extensive digital campaign will include social, email, online video, display advertising, Ibotta, sampling and event activations designed to drive consumers to stores.
“We are excited to continue our campaign because consumers are resonating with the messaging and are interested to learn about the passion and care that goes into delivering the world’s best kiwifruit. It’s a delicious and nutritious fruit that aligns with consumers’ growing health and wellness needs. To enhance our ‘Taste the Obsession’ campaign, we will be introducing our Zespri KiwiBrothers to America. The dynamic duo of SunGold and Green brand characters will start their journey through social media, connected TV, audio streaming and events,” said Jeanne Wilson, head of marketing North America.
Another driver of traffic to retail stores is Zespri’s Good Housekeeping’s 2024 Best Snack Award. For the fourth year, Zespri’s SunGold kiwi was nominated and awarded in the Powerhouse Produce category. “We’re thrilled to be recognized for our commitment to growing our kiwi for taste, not just size or yield. And it’s an honor to have health professionals continue to endorse Zespri SunGold kiwifruit as a remarkably healthy and delicious snack,” said Wilson.