J&J and Seminis unveil new field-grown colored pepper varieties

J&J Family of Farms, in conjunction with Seminis, has introduced its new field-grown colored pepper program. The peppers have thick walls and a long shelf life, providing more value to its customers.

“We are constantly looking to perfect our produce year after year, and we are confident that we have the best colored pepper variety in the market,” Chris Coffman, senior vice president of marketing and strategy for Loxahatchee, FL-based J&J, said in a press release. “We are excited to bring our field-grown colored peppers to the market. It’s dense and yields a higher net weight, making it excellent for processors. We believe it’s going to take time to educate our customers about this new field-grown colored pepper, but once they have it in their hands, they will experience the quality and great taste for themselves.”

Throughout the years, Seminis has worked closely with farmers across the United States in efforts to identify the disease-resistance packages they are looking for in order to provide quality produce. J&J Family of Farms was looking to find a pepper that would be competitive with greenhouse-grown colored Bell pepper, and collaborating with the Seminis team was the best way to assure the finest was obtained.

“We are extremely excited about our field-grown red and yellow pepper pipeline. Our breeders have focused on bringing the right combination of quality, yield and disease resistance into a Field-Grown colored pepper program,” Jonathan Mein, pepper product manager for Seminis, added in the press release. “Our goal, ultimately, is to put more, better-looking, higher-quality fruit in the hands of consumers. We knew J&J was the perfect grower to collaborate with and turn that vision into a reality.”