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Industry Viewpoint: It takes a village – seeing the industry as an extension of your company culture

By
Doug Bohr
Doug Bohr
Doug Bohr is chief education and
programs officer for IFPA.

In our tightly knit industry, where careers often span companies and networks share experiences and challenges, the culture we cultivate within our organizations has a profound impact not only on our own success but on the industry as a whole. Creating a company culture of inclusion and belonging is a strategic advantage that influences the broader industry culture.

Culture is how work gets done. It’s how people behave, interact and work toward a common goal. When we build a strong company culture that reflects our values and motivates our people to contribute to their full potential, we set our teams, and our companies, up for success. This doesn’t just happen by chance; it requires intentional effort to create and maintain a culture that leverages our greatest investment and asset — our people.

In our industry, staff members often grow their careers across different companies, bringing with them the culture they experienced. This means that the culture we foster within our organizations can have a ripple effect, influencing the industry culture at large. When we gather at industry events, conferences and networking opportunities, we bring forward the values and practices from our workplaces, shaping the collective culture of our industry.

Of course, we can’t only source talent from within the industry. In order to grow, we must look to attract new streams of talent to the industry. One of the greatest opportunities for companies today is to attract new talent from diverse backgrounds and experiences. For example, there was a time when robotics experts weren’t the first thought for talent recruitment. Now, their skills and knowledge are highly sought after as we expand our automation efforts.

Attracting talent is only the first step, however, and most new employees want to join a company or team where they can see themselves being successful over time. A strong and inclusive company culture, where the brightest minds not only see that their skills are needed, but also they belong as people, is one of the greatest tools to attract and retain this new talent. This is particularly important for attracting next-generation talent, who often prioritize inclusion and belonging in their future employers.

They say, “it takes a village.” If we want to make talent feel more included in our industry, we must let the industry be our village. This means creating an inclusive environment not just within our own companies but across the entire industry. By doing so, we can ensure that new talent feels supported and valued, no matter where they are in their career journey.

Creating a culture of inclusion and belonging also involves investing in our staff by providing opportunities for professional development and networking. Programs like the Emerging Leaders Program are excellent examples of how we can support our employees in expanding their skills and knowledge. These programs allow staff to explore new experiences, meet new connections across the industry, and share and learn about successes at their companies and others.

By investing in our employees’ growth and development, we not only enhance their capabilities but also reinforce our commitment to their success. This, in turn, fosters a sense of belonging and loyalty, as employees feel that their company is invested in their future.

As an association, IFPA’s primary role is to help your business prosper. One of the many ways we do this is through our talent portfolio of programs, which includes outreach to universities and colleges to attract qualified, next-gen talent to our industry on behalf of our members. We also offer a full portfolio of talent and leadership training programs, from emerging to executive leaders, to support your company’s talent development and retention.

Inclusion and belonging are particularly important aspects of company culture that lead to higher levels of employee engagement, productivity, job satisfaction and commitment to success. Inclusive workplaces benefit from the diverse perspectives and experiences that employees bring, leading to greater innovation and problem-solving.

Creating a company culture of inclusion and belonging is not just about making employees feel good; it’s about driving company performance and influencing the broader industry culture. When we invest in our people and create environments where everyone feels valued and included, we set the stage for greater innovation, collaboration and success.

IFPA represents all companies across the industry — big, small, family-owned and those with in-person, in-the-field, remote or travel-based workforce needs. It can be difficult to begin building those relationships with talent coming from new fields or backgrounds. Don’t forget that you can see the whole industry as an extension of your village — we all contribute to our industry’s culture.

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