“Our New York operation continues to run strong, and our focus remains on serving our customers with consistency and care,” said Yasmin Pacia, chief marketing officer for the wholesaler, which traces its roots to 1937 and the Washington Street Market in Manhattan. “The relationships we have with our New York customers are long-standing, and we’re focused on being a dependable partner.”
The company represents a stable of signature products that it has specialized in over the years and continue to drive its business; topping that list are blueberries and kiwifruit. “Core product lines are steady and continue to grow,” said Pacia. “We are receiving steady shipments of blueberries from South America and will transition to domestic fruit by late April. Our kiwifruit program remains strong, supported by our KiwiStar brand and our partnership with Zespri.”
She added that its long-standing fresh chestnut program, which is offered during the winter holiday season, continues to perform well. “We’ve also seen steady interest in our value-added option — the TruStar organic peeled and ready-to-eat 100g packs, which offer convenience without sacrificing quality. Italian fresh chestnuts, in particular, are a core part of our seasonal lineup. They’ve been a beloved tradition at Trucco for many, many years — a product that connects us to our roots and continues to bring pride to our team every season.”
Speaking on April 4, the day after the Trump Administration announced major new tariffs, Pacia did express apprehension about the impact they will have on business. “We are all very concerned about this,” she said.
Trucco is currently importing Moroccan mandarins through early May and will transition to Peruvian and Chilean fruit in June, followed by South African arrivals in July. Mandarins have become a core item for Trucco, with growing demand year after year.
Nonetheless, Pacia said Trucco will continue to focus on keeping products moving quickly and efficiently. “Our distribution center gives us the space and technology to maintain freshness and handle volume, which helps us deliver on time and meet expectations,” she said. “For New York customers, this means better product availability, longer shelf life, and service they can count on. That kind of reliability goes a long way in building and keeping strong relationships.”
Looking ahead, the company realizes that standing still is never the best option. “We’re in growth mode, but we’re also staying focused on the products and customers that have helped us get here. It’s about doing both — expanding into new items and partnerships while making sure we continue to deliver on our core business” Pacia added. “We know where our strengths are, and we’re building from there.”
She did report that Trucco is currently developing a new item that it believes will be a strong addition to the company’s lineup, but she wasn’t quite ready to share details.
Commenting on general demand for its products in its marketing area, Pacia said business in the New York area has stayed steady, even with the ups and downs in the economy. “People are still looking for quality produce, and we’re staying focused on efficiency and service to meet that demand. Fresh fruit and nuts remain essentials for many families, and we’re doing our part to make sure they’re available, affordable and high quality.”
