Some supermarkets around the country have been subject to looting and shut down because of the protests. Just how much disruption the protests cause could determine how high the market price goes. “Looking at the supply situation, broccoli and cauliflower should go much higher,” he said.
Mark McBride of Coastline Family Farms, based in Salinas, CA, also noted strong sales on many different vegetable items, which he said was a welcome sight for growers. “This has been an unusual year, to say the least,” he said, on June 1.
He noted that the coronavirus pandemic has led to an inconsistent ordering situation through much of the spring and the industry also went through a long period of oversupply, which caused a depressed market for many items.
McBride said the current situation is favorable for growers. Reluctant to predict how long it will last, the veteran Coastline salesman said there is a substantial list of items with good markets as June dawns. “Supplies are heavy on green leaf, red leaf and green onions, but most other items are looking good right now,” he said.
He agreed that the biggest culprit was planting interruptions in the March/April time frame. Besides inclement weather that affected planting schedules, he noted the coronavirus shutdowns began at that time and many growers adjusted their acreage a bit because of the uncertainty and loss of foodservice business. He added that those planting adjustments have continued all spring, even if only at a minimal level.