Skip to main content

- Advertisement -

NYAA encourages celebrating holidays with New York apples

By
Keith Loria

During this busy holiday season, the New York Apple Association is working closely with retailers in customizing the right mix of promotional offerings to drive sales and get New York apples front and center of consumers.

For instance, NYAA created custom single-unit display shippers and signage for stores in addition to providing The Big Flavor, New York State Apple display shippers. 

“We are seeing a lot of December New York apple promotions this year and we are excited for the promotions we have lined up for immediately after the new year,” said Cynthia Haskins, president and CEO of the NYAA. “The holiday season is all about cross merchandising with baking goods and supplies and everything for creating a perfect charcuterie board. NYAA is providing consumers and the trade with several pairing ideas.”

Three Bob for Apples from New York videos will appear on social media platforms like Facebook, Instagram and TikTok. The first video centers around Ugly Sweater Day, the second centers around Mrs. Kringle pleading viewers to leave New York apples and cider out for Santa because his belly has gotten just a little too jolly, and the third will debut on New Year’s Eve featured in NYC for the traditional countdown.

Additionally, 600 buses touting apples from New York have been traveling throughout the five boroughs over the last two months. The two-month campaign totaled 261,818,660 impressions, and NYAA’s billboard showcasing The Big Flavor in the Big Apple racked up 14,863,284 impressions. 

“We had many retailers get behind The Big Flavor in The Big Apple campaign,” Haskins said. “There was excitement in the air about the campaign.”

This year, NYAA added Nancy Fuller, a celebrity chef on the Food Network and host of the “Farmhouse Rules” show, as a contributor to the association’s social media content and her latest post on Facebook, Instagram and TikTok took place on Dec. 15. 

Fuller, who is also the author of the cookbook “Farmhouse Rules: Simple, Seasonal Meals for the Whole Family,” lives in a 17th-century farmhouse in New York’s picturesque Hudson Valley with many New York apple orchards nearby. 

Haskins noted promotions for December have been strong so far, and the NYAA has several promotions lined up for after the new year as well.

“Promotion types range from in-store demonstrations, digital coupons, in-store display shippers, BOGO promotions and cooperative ads, along with customized promotions,” she said. “Plus, geotargeting digital advertising plays a significant role in the promotion of New York apples along with specifically targeted markets for social media ads.”

Haskins noted it’s important to reach consumers and educate them about the many wonderful apple varieties New York apple growers produce. And with the close proximity to most markets coupled with superior tasting apples, filling shelves with New York apples is a great solution for consumers wanting healthy food for their households. 

“With there being so many apple varieties being released, it is key to provide consumers with information about what each apple variety tastes like, and whether to be enjoying as a snack, as an ingredient for a new recipe or a tried-and-true favorite one, or as a side dish or dessert,” she said. “The other important thing for NYAA to focus on is to motivate the trade to merchandise New York apples beyond the fall season.”

With the December and early 2025 promotions lined up, NYAA is off to a good start on this important focus area. 

The NYAA encourages retailers to stock up on New York apples and apple cider this holiday season and leave it out for Santa to enjoy.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

Tagged in:

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -

- Advertisement -