“Our soil is second to none,” Shields said. “This nutrient-rich black loam, stemming from the remnants of Lake Agassiz, provides an ideal environment for exceptional potato cultivation.”
Despite some excessive rain affecting a few acres, Shields reported a strong potato crop for 2024.
“Our cooler summer compared to last year has been beneficial for plant health and quality,” he said, making note of the robust harvest that has emerged from the region.
Shields laid out the NPGA’s recent initiatives, which include advocating for local potato growers at state and federal levels, launching promotional campaigns to boost consumer awareness and enhancing production through research and development.
“We maintain strong relationships with universities, breeders and growers,” he said. “My job is to take the issues they face from the farm to Washington, D.C. and bring results.”
The NPGA also funds various grants aimed at improving yields, sustainability, and pest management.
In light of agricultural developments, Shields is keen on tapping into new opportunities for growers, whether in fresh production, processing, or seed markets. He emphasized the importance of involving younger generations in leadership roles within the NPGA, mentioning efforts to engage with the community.
Amidst these advancements, challenges still loom, particularly regarding transportation logistics.
“The NPGA is doing everything we can to ensure timely distribution of products,” Shields said. “Inflation and rising labor costs are also pressing issues. We see opportunities ahead, and we are actively working with economic development in our growing regions to ensure that we’re maximizing our advantages.”
As the Red River Valley potato industry transitions under his leadership, Shields is committed to nurturing its growth and solidifying its reputation as a powerhouse in potatoes.