Frieda's launches 'super fruit' line
Frieda's launches 'super fruit' line
Los Alamitos, CA-based Frieda's Inc. has launched Super Fruits: Antioxidant Rich Fruits, a new line of sweet superfruits.
The launch has started with one fruit: dried goji berries infused with the sweet flavor of pomegranate. The line eventually will include two or three other products, said Frieda's President Karen Caplan. In mid-summer, Frieda's will enter the next phase of the rollout, she said.
The launch has started with one fruit: dried goji berries infused with the sweet flavor of pomegranate. The line eventually will include two or three other products, said Frieda's President Karen Caplan. In mid-summer, Frieda's will enter the next phase of the rollout, she said.